The Germany market accounts for nearly 6% of the Western European flavoured alcoholic beverages market size. The market registered a compound annual growth rate (CAGR) of -1.1% during 2017-22 and 9% growth over 2021. According to GlobalData’s deep-dive analysis report, Germany flavoured alcoholic beverages market databook, pre-mixed spirits accounted for a notable share of 92% among various flavoured alcoholic beverages segments in the market in 2022, followed by hard seltzer. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Bacardi, Diageo and Brown-Forman held significant shares in the Germany flavoured alcoholic beverages market in 2022. Concurrently, Bacardi Mojito, Jack Daniel’s Tennessee Cocktail and Captain Morgan & Cola led in terms of brand market share. Bacardi had the leading market share by volume in 2022. Companies operating in the Germany flavoured alcoholic beverages market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for flavoured alcoholic beverages, along with on trade. Also, convenience stores recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Hypermarkets & supermarkets constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. On trade was the next preferred channel in the Germany market.
Among the top Western European markets, Finland accounted for the highest volume share in 2022, followed by Norway, Denmark, the UK, Sweden, Spain, Italy, the Netherlands, Belgium, Luxembourg, Portugal, Greece, Switzerland, Germany, and France.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the flavoured alcoholic beverages category and market forecast to 2027, buy the report here.
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