The ecommerce landscape in the consumer sector is evolving through innovative patented technologies utilized by companies such as Shiseido and SK Inc. These technologies enable product customization, user engagement, fraud detection, energy management, and nutrition assistance. The industry shows a surge in ecommerce-related patent applications, and strategic deals despite a decline in job postings. The global impact of ecommerce extends beyond the consumer sector, influencing various industries. GlobalData’s ecommerce market report provides comprehensive analysis of the ecommerce market. Buy the report here.
This article presents a quarterly round-up of the latest trends in the consumer industry regarding ecommerce. It provides an overview of recent developments in ecommerce-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of ecommerce in consumer industry
Consumer companies in the ecommerce sector are leveraging new patented technologies to innovate and improve their businesses. Shiseido Co Ltd has developed a system and method for adjusting custom cosmetic products based on user interaction and complexion color maps. SK Inc has patented a method for providing a virtual keyboard service that pays cryptocurrency rewards, encouraging increased communication between users. Rakuten Group Inc's detecting device uses machine learning models to identify genuine or fraudulent articles. Causam Energy, Inc. has introduced systems for advanced energy settlements in electric power grids. WW International, Inc. focuses on processes and systems for achieving improved nutrition based on food energy and healthfulness data. These patents showcase the ongoing advancements in ecommerce technologies, offering a range of benefits for the acquirers in terms of product customization, user engagement, fraud detection, energy management, and nutrition assistance.
The industry experienced a 21% decline in the number of ecommerce-related patent applications in Q4 2023 compared with the previous quarter. On an annual basis, the number of ecommerce-related patent applications in the consumer industry witnessed a rise of 28% compared with Q4 2022.
Strategic deal trends in ecommerce in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in ecommerce. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of ecommerce in the consumer industry.
In Q4 2023, the number of ecommerce-related deals in the consumer industry declined by 55% compared with Q4 2022. On a quarterly basis, there was 22% drop in the number of deals in Q4 2023 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q4 2023, the consumer industry experienced a 12% drop compared with the previous quarter. On an annual basis, job postings also declined by 35%. Notably, management occupations, with a share of 28%, emerged as the top ecommerce-related job roles within the consumer industry in Q4 2023, with new job postings drop by 2% quarter-on-quarter. Business and financial operations occupations came in second with a share of 11% in Q4 2023, with new job postings rising by 14% over the previous quarter. The other prominent ecommerce roles include computer and mathematical occupations with a 7% share in Q4 2023, and office and administrative support occupations with a 5% share of new job postings.
LVMH Moet Hennessy Louis Vuitton, L'Oreal, Unilever, Nestle, and Compagnie Financiere Richemont are among the top companies leading in ecommerce hiring within the consumer industry.
Countries driving adoption of ecommerce in consumer industry
The US is the leading country in ecommerce adoption within the consumer industry, boasting the highest number of ecommerce-related patents, jobs, and deals. Meanwhile, the UK, Japan, India and the Netherlands also maintain significant positions in ecommerce adoption within the consumer industry.
In conclusion, diverse patented technologies are reshaping business strategies in the ecommerce landscape, fostering applications like product customization, user engagement, fraud detection, energy management, and nutrition assistance. Despite a decline in job postings, the industry witnesses a rise in ecommerce-related patent applications and strategic deals globally, with the US, UK, Japan, India, and the Netherlands playing pivotal roles, emphasizing its widespread influence.
To further understand GlobalData's analysis on ecommerce in the consumer industry, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
