Ecommerce is advancing the consumer sector rapidly through new patented technologies, enhancing areas like product customization and fraud detection. Companies such as Shiseido, SK Inc, and Rakuten Group are leading this transformation. Despite a decline in job postings, major companies like LVMH and Unilever are at the forefront of ecommerce hiring, with the US, UK, Japan, India, and the Netherlands driving adoption. The impact of ecommerce extends beyond the consumer sector, influencing various industries. GlobalData’s ecommerce market report provides comprehensive analysis of the ecommerce market. Buy the report here.
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This article presents a quarterly round-up of the latest trends in the consumer industry regarding ecommerce. It provides an overview of recent developments in ecommerce-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of ecommerce in consumer industry
Consumer companies in the Ecommerce sector are leveraging new patented technologies to innovate and enhance their businesses. For instance, Altria Group Inc has developed an age and identity verification system for reduced-risk devices, ensuring secure transactions for adult consumers. Headwater Research LLC's wireless end-user device offers ambient or sponsored services, enhancing the mobile commerce experience. Brother Industries Ltd's patent focuses on displaying service-related information for purchasing consumable articles, streamlining the user experience. Rakuten Group Inc's order processing system simplifies group orders and settlement processes. The Procter & Gamble Co's oral care digital imaging systems analyze facial attributes, offering personalized oral care solutions. These patents showcase how these companies are utilizing cutting-edge technologies to improve Ecommerce operations, ensuring a seamless and secure shopping experience for consumers.
The industry experienced a 33% decline in the number of ecommerce-related patent applications in Q1 2024 compared with the previous quarter. On an annual basis, the number of ecommerce-related patent applications in the consumer industry witnessed a drop of 12% compared with Q1 2023.
Strategic deal trends in ecommerce in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in ecommerce. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of ecommerce in the consumer industry.
In Q1 2024, the number of ecommerce-related deals in the consumer industry grew by 32% compared with Q1 2023. On a quarterly basis, there was 71% increase in the number of deals in Q1 2024 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q1 2024, the consumer industry experienced a 40% growth compared with the previous quarter. On an annual basis, job postings also declined by 22%. Notably, management occupations, with a share of 25%, emerged as the top ecommerce-related job roles within the consumer industry in Q1 2024, with new job postings rising by 29% quarter-on-quarter. Business and financial operations occupations came in second with a share of 9% in Q1 2024, with new job postings rising by 23% over the previous quarter. The other prominent ecommerce roles include computer and mathematical occupations with a 7% share in Q1 2024, and sales and related occupations with a 4% share of new job postings.
Arcelik, ASICS, LVMH Moet Hennessy Louis Vuitton, Roofoods, and Nestle are among the top companies leading in ecommerce hiring within the consumer industry.
Countries driving adoption of ecommerce in consumer industry
The US is the leading country in ecommerce adoption within the consumer industry, boasting the highest number of ecommerce-related patents, jobs, and deals. Meanwhile, India, Australia, Germany and China also maintain significant positions in ecommerce adoption within the consumer industry.
In summary, the ecommerce sector in the consumer industry is leveraging innovative patented technologies to enhance business operations and improve user experiences. Despite fluctuations in patent applications and job postings, strategic investments and hiring highlight the growing importance of ecommerce, with the US and India driving its adoption.
To further understand GlobalData's analysis on ecommerce in the consumer industry, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
