A variety of cybersecurity technologies are being applied in the consumer industry, as evidenced by recent patents. These innovations, including methods like Bluetooth burning and communication device authentication, strengthen cybersecurity measures, ensuring data protection and network integrity. Despite a decline in patent applications and deals, the significance of securing consumer industry operations remains paramount. However, the impact of cybersecurity extends beyond the consumer sector, influencing various industries. GlobalData’s cybersecurity market report provides comprehensive analysis of the cybersecurity market. Buy the report here.

This article presents a quarterly round-up of the latest trends in the consumer industry regarding cybersecurity. It provides an overview of recent developments in cybersecurity-related deals, talent acquisition, and patent filings within the consumer industry.

Diverse applications of cybersecurity in consumer industry

Consumer companies like Opple Lighting Co Ltd, British American Tobacco Plc, Intel Corp, and Brother Industries Ltd are leveraging new cybersecurity technologies through recent patents. These technologies include Bluetooth burning methods, infrared temperature detection in aerosol delivery devices, short beacon frames in wireless networks, accelerated HTTP processing with hardware acceleration, and methods for communication device authentication. By acquiring these patents, the companies can enhance their cybersecurity measures, ensuring secure communication, data protection, and network integrity. These innovations will enable the companies to stay ahead of potential cyber threats, safeguarding their operations, customer data, and intellectual property. Overall, the adoption of these technologies will strengthen the companies' cybersecurity posture and support their ongoing commitment to innovation and customer trust.

The industry experienced a 14% decline in the number of cybersecurity-related patent applications in Q4 2023 compared with the previous quarter. On an annual basis, the number of cybersecurity-related patent applications in the consumer industry witnessed a drop of 15% compared with Q4 2022.

Strategic deal trends in cybersecurity in consumer industry

Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in cybersecurity. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of cybersecurity in the consumer industry.

In Q4 2023, the number of cybersecurity-related deals in the consumer industry declined by 74% compared with Q4 2022. On a quarterly basis, there was 44% drop in the number of deals in Q4 2023 compared with the previous quarter.

Impact on hiring

In terms of new job posting, in Q4 2023, the consumer industry experienced a 8% drop compared with the previous quarter. On an annual basis, job postings also declined by 26%. Notably, computer and mathematical occupations, with a share of 19%, emerged as the top cybersecurity-related job roles within the consumer industry in Q4 2023, with new job postings drop by 8% quarter-on-quarter. Management occupations came in second with a share of 18% in Q4 2023, with new job postings rising by 0.84% over the previous quarter. The other prominent cybersecurity roles include business and financial operations occupations with an 8% share in Q4 2023, and office and administrative support occupations with a 5% share of new job postings.

Church & Dwight, Haleon, Sigma Alimentos, Mattel, and Unilever are among the top companies leading in cybersecurity hiring within the consumer industry.

Countries driving adoption of cybersecurity in consumer industry

The US is the leading country in cybersecurity adoption within the consumer industry, boasting the highest number of cybersecurity-related patents, jobs, and deals. Meanwhile, Japan, Italy, China and South Korea also maintain significant positions in cybersecurity adoption within the consumer industry.

In conclusion, the consumer industry is witnessing a surge in cybersecurity innovations, with patents from various companies enhancing data protection and network integrity. Despite a decline in patent applications and deals, the commitment to cybersecurity remains strong, led by key players and supported by global adoption trends.

To further understand GlobalData's analysis on cybersecurity in the consumer industry, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.