In the consumer industry, cloud technologies drive innovation and efficiency for companies. Recent patents showcase advancements like network resilience, efficient search capabilities, secure container launching, and sophisticated voice control. Strategic deals underscore cloud’s growing importance, while job trends reveal increased demand for cloud-centric roles in major consumer companies. Recent data suggests a decline in cloud-related patent submissions, deals, and job openings. Despite this, computer and mathematical roles remain prominent, with leaders like PepsiCo, Procter & Gamble, and Nestle actively seeking cloud-related talent. The impact of cloud extends beyond the consumer sector, influencing various industries. GlobalData’s Cloud Computing Market Trends and Analysis report helps keep abreast of the latest trends in cloud, market opportunity forecast and the competitive landscape. Buy the report here.

This article presents a quarterly round-up of the latest trends in the consumer industry regarding cloud. It provides an overview of recent developments in cloud-related deals, talent acquisition, and patent filings within the consumer industry.

Diverse applications of cloud in consumer industry

Consumer companies in the field of cloud are leveraging the latest patents to innovate and improve their businesses. One patent titled "Compromised network node detection system" describes an improved core network that can detect compromised or non-operational nodes in a virtual network environment and remove them, ensuring network resilience. Another patent titled "Enterprise search using database views" introduces techniques for implementing enterprise search using database views, allowing for efficient search results based on stored search configurations. "Technologies for fast launch of trusted containers" patent focuses on fast and secure launching of containers using trusted platform modules and virtual TPMs. Lastly, the patent titled "Voice control of a media playback system" presents various aspects of voice control for media playback devices, including default device management, room-corrected voice detection, and user identification-based actions. Acquiring these patents will benefit the acquirer by enhancing their cloud technologies and applications, improving network resilience, search capabilities, container launch speed, and voice control features.

The industry experienced a 60% decline in the number of cloud-related patent applications in Q3 2023 compared with the previous quarter. On an annual basis, the number of cloud-related patent applications in the consumer industry witnessed a drop of 56% compared with Q3 2022.

Strategic deal trends in cloud in consumer industry

Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in cloud. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of cloud in the consumer industry.

In Q3 2023, the number of cloud-related deals in the consumer industry declined by 61% compared with Q3 2022. On a quarterly basis, the number of deals in Q3 2023 compared to the previous quarter, remained flat.

Impact on hiring

In terms of new job posting, in Q3 2023, the consumer industry experienced a 17% drop compared with the previous quarter. On an annual basis, job postings also declined by 21%. Notably, computer and mathematical occupations, with a share of 38%, emerged as the top cloud-related job roles within the consumer industry in Q3 2023, with new job postings rising by 1% quarter-on-quarter. Management occupations came in second with a share of 15% in Q3 2023, with new job postings dropping by 20% over the previous quarter. The other prominent cloud roles include business and financial operations occupations with a 4% share in Q3 2023, and office and administrative support occupations with a 3% share of new job postings.

PepsiCo, Scotts Miracle-Gro, Procter & Gamble, Nestle, and Unilever are among the top companies leading in cloud hiring within the consumer industry.

Countries driving adoption of cloud in consumer industry

The US is the leading country in cloud adoption within the consumer industry, boasting the highest number of cloud-related patents, jobs, and deals. Meanwhile, the UK, Germany, China and India also maintain significant positions in cloud adoption within the consumer industry.

In summary, the consumer industry experiences fluctuations in cloud-related patent applications and deal trends, with a recent decline in job postings. Key roles in computer and mathematical occupations remain prominent. Companies like Scotts Miracle-Gro, Lien Hwa Industrial, LVMH Moet Hennessy Louis Vuitton, Procter & Gamble, and Compagnie Financiere Richemont are actively hiring. The US leads in cloud adoption, with Australia, the UK, China, and Germany also playing significant roles in advancing cloud technology within the consumer sector.

To further understand GlobalData's analysis on cloud in the consumer industry, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.