Cloud computing is revolutionizing the consumer sector, driving innovation, efficiency, and enhanced services across various industries. Patents in cloud technology, such as those focusing on resource allocation and data security, drive advancements in service optimization. Strategic deals in cloud technology are on the rise, driving growth and investment opportunities, while job postings in cloud-related roles have seen significant increases, particularly in computer and mathematical occupations. The impact of cloud extends beyond the consumer sector, influencing various industries. GlobalData’s cloud computing market report provides comprehensive analysis of the market. Buy the report here.
This article presents a quarterly round-up of the latest trends in the consumer industry regarding cloud. It provides an overview of recent developments in cloud-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of cloud in consumer industry
Consumer companies like Intel Corp and Midea Group Co Ltd are leveraging new cloud technologies through recent patents to innovate and improve their businesses. Intel Corp's patents focus on repurposing cloud service provider resources, microcode hot-upgrade methods for bare metal cloud deployment, secure data movement in network functions virtualization infrastructures, and 5G network edge and core service dimensioning. These innovations enable cloud service providers to enhance their services, improve operational efficiency, and ensure secure data transmission. Midea Group Co Ltd's patent on smart device identity recognition enhances cloud server security by verifying the legitimacy of connected devices. Acquiring these patents will benefit the acquirer by enabling them to stay at the forefront of cloud technology advancements, enhance service offerings, and ensure data security and efficiency in cloud operations.
The industry experienced a 25% decline in the number of cloud-related patent applications in Q1 2024 compared with the previous quarter. On an annual basis, the number of cloud-related patent applications in the consumer industry witnessed a drop of 14% compared with Q1 2023.
Strategic deal trends in cloud in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in cloud. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of cloud in the consumer industry.
In Q1 2024, the number of cloud-related deals in the consumer industry grew by 26% compared with Q1 2023. On a quarterly basis, there was 107% increase in the number of deals in Q1 2024 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q1 2024, the consumer industry experienced a 37% growth compared with the previous quarter. On an annual basis, job postings also grew by 12%. Notably, computer and mathematical occupations, with a share of 35%, emerged as the top cloud-related job roles within the consumer industry in Q1 2024, with new job postings rising by 35% quarter-on-quarter. Management occupations came in second with a share of 12% in Q1 2024, with new job postings rising by 0.47% over the previous quarter. The other prominent cloud roles include business and financial operations occupations with a 4% share in Q1 2024, and architecture and engineering occupations with a 3% share of new job postings.
British American Tobacco, Arcelik, PepsiCo, Nestle, and Emerson Radio are among the top companies leading in cloud hiring within the consumer industry.
Countries driving adoption of cloud in consumer industry
The US is the leading country in cloud adoption within the consumer industry, boasting the highest number of cloud-related patents, jobs, and deals. Meanwhile, Japan, China, France and Poland also maintain significant positions in cloud adoption within the consumer industry.
In conclusion, the adoption of cloud technology is pivotal for consumer companies, fueling innovation and operational excellence. With a focus on patents, strategic deals, and job growth, the consumer industry continues to harness the power of the cloud to drive progress and stay competitive.
To further understand GlobalData's analysis on cloud in the consumer industry, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
