The consumer sector is experiencing a significant impact from big data, with companies leveraging new technologies and applications to innovate and improve their businesses. Recent patent acquisitions in the field of big data have allowed consumer companies to enhance their operations, improve energy efficiency, enhance data processing capabilities, and provide more accurate personalized care product formulations. Despite fluctuations in job postings, the industry shows promising growth in big data-related patent applications and strategic deals. The impact of big data extends beyond the consumer sector, influencing various industries. GlobalData’s Data and Analytics Market report presents a detailed analysis of market trends, forecasts up to 2026, and the evolving dynamics across large enterprises and micro, small & medium enterprises (MSMEs), offering comprehensive insights into the industry’s technological developments and opportunities. Buy the report here.
This article presents a quarterly round-up of the latest trends in the consumer industry regarding big data. It provides an overview of recent developments in big data-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of big data in consumer industry
Consumer companies in the field of big data are leveraging new technologies and applications to innovate and improve their businesses. These companies have recently acquired patents that will benefit them in terms of big data technologies and/or applications.
One patent titled "Image processing apparatus, image forming apparatus, and information processing apparatus" describes an image processing apparatus that includes control circuitry and power supply control circuitry. This technology allows for power saving mode and recovery, improving energy efficiency.
Another patent titled "Multi-mechanism cooling modulation derived from intelligent job placement" describes a method for dispatching jobs across electronic hardware components with different cooling mechanisms. This technology optimizes cooling systems to operate in realms with lower performance and cost, enhancing efficiency.
A communication chip patent provides synchronization, buffering, and alignment modules to process data from multiple channels. This technology improves data processing capabilities.
A printing system patent enables the generation of drop size data based on ink deposition and drop count data. This technology enhances printing accuracy.
Lastly, a method for determining individual care-product formulations combines domain expert knowledge with structured analysis of user feedback. This hybrid approach improves the accuracy of personalized care product formulations.
By acquiring these patents, consumer companies can leverage these big data technologies to enhance their operations, improve energy efficiency, optimize cooling systems, enhance data processing capabilities, improve printing accuracy, and provide more accurate personalized care product formulations.
The industry experienced a 65% decline in the number of big data-related patent applications in Q3 2023 compared with the previous quarter. On an annual basis, the number of big data-related patent applications in the consumer industry witnessed a drop of 58% compared with Q3 2022.
Strategic deal trends in big data in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in big data. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of big data in the consumer industry.
In Q3 2023, the number of big data-related deals in the consumer industry declined by 32% compared with Q3 2022. On a quarterly basis, there was 7% drop in the number of deals in Q3 2023 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q3 2023, the consumer industry experienced a 6% drop compared with the previous quarter. On an annual basis, job postings also declined by 19%. Notably, Management Occupations, with a share of 20%, emerged as the top big data-related job roles within the consumer industry in Q3 2023, with new job postings drop by 12% quarter-on-quarter. Computer and Mathematical Occupations came in second with a share of 16% in Q3 2023, with new job postings rising by 0.08% over the previous quarter. The other prominent big data roles include Business and Financial Operations Occupations with a 10% share in Q3 2023, and Office and Administrative Support Occupations with a 5% share of new job postings.
PepsiCo, Unilever, Nestle, Procter & Gamble, and Mondelez International are among the top companies leading in big data hiring within the consumer industry.
Countries driving adoption of big data in consumer industry
The US is the leading country in big data adoption within the consumer industry, boasting the highest number of big data-related patents, jobs, and deals. Meanwhile, France, China, Japan and the UK also maintain significant positions in big data adoption within the consumer industry.
In summary, the consumer industry shows promising growth in big data-related patent applications and strategic deals, despite recent fluctuations in job postings. Companies like Unilever, Henkel, L'Oreal, LVMH Moet Hennessy Louis Vuitton, and International Flavors & Fragrances are actively hiring. The US leads in big data adoption, with Japan, the UK, Australia, and India also playing significant roles in advancing big data technology within the consumer sector.
To further understand GlobalData's analysis on big data in the consumer industry, buy the report here.