In the consumer sector, big data technologies are reshaping operations and user experiences, propelled by recent patents from leading companies. These patents signify advancements in data processing, resource management, and energy efficiency, fostering competitiveness and innovation. Analyzing trends in innovation and investment offers insights into big data’s diverse applications and its transformative impact across industries. The impact of big data extends beyond the consumer sector, influencing various industries. GlobalData’s data and analytics market report provides comprehensive analysis of the market. Buy the report here.
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This article presents a quarterly round-up of the latest trends in the consumer industry regarding big data. It provides an overview of recent developments in big data-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of big data in consumer industry
Consumer companies like Rakuten Group Inc, Nestle SA, and Intel Corp are leveraging new big data technologies through recent patents. Rakuten's patent focuses on correcting image orientation captured during flight, while Nestle's patent determines personalized DHA supplementation. Intel's patents cover repurposing cloud service resources, fault tolerance for digital signature algorithms, and one-touch inline cryptographic data processing. These technologies enable companies to enhance data processing efficiency, improve security, and personalize services. By acquiring these patents, companies can innovate their businesses by optimizing operations, enhancing data security, and providing personalized solutions to customers. Overall, these patents showcase the continuous evolution and application of big data technologies in various industries, offering significant benefits to the acquirer in terms of efficiency, security, and personalization.
The industry experienced a 41% decline in the number of big data-related patent applications in Q1 2024 compared with the previous quarter. On an annual basis, the number of big data-related patent applications in the consumer industry witnessed a drop of 3% compared with Q1 2023.
Strategic deal trends in big data in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in big data. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of big data in the consumer industry.
In Q1 2024, the number of big data-related deals in the consumer industry declined by 17% compared with Q1 2023. On a quarterly basis, there was 3% increase in the number of deals in Q1 2024 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q1 2024, the consumer industry experienced a 36% growth compared with the previous quarter. On an annual basis, job postings also grew by 8%. Notably, Computer and Mathematical Occupations, with a share of 16%, emerged as the top big data-related job roles within the consumer industry in Q1 2024, with new job postings rising by 38% quarter-on-quarter. Management occupations came in second with a share of 16% in Q1 2024, with new job postings rising by 14% over the previous quarter. The other prominent big data roles include business and financial operations occupations with an 8% share in Q1 2024, and architecture and engineering occupations with a 6% share of new job postings.
Arcelik, PepsiCo, British American Tobacco, Nestle, and Unilever are among the top companies leading in big data hiring within the consumer industry.
Countries driving adoption of big data in consumer industry
The US is the leading country in big data adoption within the consumer industry, boasting the highest number of big data-related patents, jobs, and deals. Meanwhile, the UK, Brazil, Germany and China also maintain significant positions in big data adoption within the consumer industry.
In conclusion, despite a decline in patent applications, the consumer industry continues to harness big data technologies for enhanced efficiency and personalized services. Strategic investments and a surge in job postings underscore the sector's commitment to leveraging big data for innovation and growth.
To further understand GlobalData's analysis on big data in the consumer industry, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
