The proportion of drinks manufacturers hiring for digital media-related positions dropped in May year-on-year, according to analysis of job trends in the industry.

Some 76.5% of the companies monitored by GlobalData were recruiting for at least one such position last month. That is lower than the 82.8% of manufacturers hiring in the field a year ago.

However, the May rate was up on the month before. In April, 63.9% of beverage groups were recruiting for digital media posts.

When it came to the rate of all job openings, job postings linked to digital media dropped in May compared to April, with 5.6% of newly-posted job ads linked to the topic.

Digital media is one of the topics that GlobalData, Just Drinks’ parent company, has identified as being a disruptive force facing business in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

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By GlobalData

GlobalData says its analysis suggests food manufacturers are hiring for digital media jobs at a rate lower than the average for all companies within the research group’s jobs analytics database. The average among all companies stood at 4.6% in May.

GlobalData’s job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they’re posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.