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June 14, 2022updated 24 Jun 2022 7:14pm

What are the latest figures for digital-media hiring in the drinks industry?

GlobalData analyses the latest numbers on job postings in the area of digital media.

By Data Journalism Team

The proportion of drinks manufacturers hiring for digital media-related positions dropped in May year-on-year, according to analysis of job trends in the industry.

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Some 76.5% of the companies monitored by GlobalData were recruiting for at least one such position last month. That is lower than the 82.8% of manufacturers hiring in the field a year ago.

However, the May rate was up on the month before. In April, 63.9% of beverage groups were recruiting for digital media posts.

When it came to the rate of all job openings, job postings linked to digital media dropped in May compared to April, with 5.6% of newly-posted job ads linked to the topic.

Digital media is one of the topics that GlobalData, Just Drinks’ parent company, has identified as being a disruptive force facing business in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

GlobalData says its analysis suggests food manufacturers are hiring for digital media jobs at a rate lower than the average for all companies within the research group’s jobs analytics database. The average among all companies stood at 4.6% in May.

GlobalData’s job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they’re posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.

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Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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