Digital media jobs that were closed during the second quarter had been online for longer than a year earlier, data suggests.
They were online for an average of 56 days when they were taken offline, an increase compared to the equivalent figure a year earlier, indicating that the required skillset for these roles has become harder to find in the past year.
Digital media is one of the topics GlobalData, our parent company and the source of the data for this article, has identified as being a key disruptive technology force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.
On a regional level, these roles were hardest to fill in Asia-Pacific, with related jobs that were taken offline in the second quarter online for an average of 73 days.
At the opposite end of the scale, jobs were filled fastest in the Middle East and Africa, with adverts taken offline after 18 days on average.
While the drinks industry found it harder to fill these roles in the latest quarter, these companies also found it harder to recruit digital media jobs than the wider market, with ads online for 64.7% more time on average compared to similar jobs across the entire jobs market.
GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.