The global consumer industry experienced a 13% rise in new job postings related to social media in Q1 2024 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 36% decrease versus Q1 2023. GlobalData’s Consumer: Hiring Trends & Signals Q1 2024 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the consumer industry, facilitating anticipation of future workforce needs. Buy the report here.
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Notably, Management Occupations jobs accounted for an 18% share of the global consumer industry’s social media-related total new job postings in Q1 2024, up 23% over the prior quarter.
Management Occupations drive social media-related hiring activity
Management Occupations, with a share of 18%, emerged as the top social media-related job roles within the consumer industry in Q1 2024, with new job postings rising by 23% quarter-on-quarter. Business and Financial Operations Occupations came in second with a share of 8% in Q1 2024, with new job postings dropping by 16% over the previous quarter.
The other prominent social media roles include Office and Administrative Support Occupations with a 4% share in Q1 2024, Arts, Design, Entertainment, Sports, and Media Occupations with a 4% share of new job postings.
Top five companies in consumer industry accounted for 26% of hiring activity
The top companies, in terms of number of new job postings tracked by GlobalData, as of Q1 2024 were Saputo, Spectra Food Services & Hospitality, US Foods Holding, Clorox, and Nestle. Together they accounted for a combined share of 26% of all social media-related new jobs in the consumer industry.
Saputo posted 535 social media-related new jobs in Q1 2024, Spectra Food Services & Hospitality 481 jobs, US Foods Holding 387 jobs, Clorox 351 jobs, and Nestle 340 jobs, according to GlobalData’s Job Analytics.
Hiring activity was driven by the US with a 41.85% share of total new job postings, Q1 2024
The largest share of social media-related new job postings in the consumer industry in Q1 2024 was in the US with 41.85% followed by France (6.78%) and Canada (5.82%). The share represented by the US was 0 percentage points lower than the 42.32% share it accounted for in Q4 2023.
For further understanding of GlobalData's Consumer: Hiring Trends & Signals Q1 2024, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
