North America extended its dominance for digital media hiring among drinks industry companies in the three months ending July.
The number of roles in North America made up 44.9% of total digital media jobs – up from 32.3% in the same quarter last year.
Go deeper with GlobalData
That was followed by Asia-Pacific, which saw a 6.1 year-on-year percentage point increase in the share of digital media roles advertised.
The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.
GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThese key themes, which include cybersecurity, are chosen to cover "any issue that keeps a CEO awake at night".
Tracking them across job advertisements allows GlobalData to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.
Which countries are seeing the most growth for digital media job ads in the drinks industry?
The fastest-growing country was the US, which housed 26.3% of all digital media job adverts in the three months ending July 2021, a figure that increased to 38.7% in the three months ending July this year.
That was followed by India (up 8.3 percentage points), France (3.4 points higher), and Switzerland (up 1.8 points).
Which cities and locations are the biggest hubs for digital media workers in the drinks industry?
Some 3% of all drinks industry digital media roles were advertised in Paris in the three months ending July.
That was followed by Washington in the US with 2.5%, Rueil-Malmaison in France with 1.9% and the Swiss city of Lausanne with 1.8%.
