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September 20, 2022

Drinks industry hiring for digital media roles jumps in North America

Some parts of the world are investing more heavily in digital media roles than others,

By Data Journalism Team

North America extended its dominance for digital media hiring among drinks industry companies in the three months ending July.

The number of roles in North America made up 44.9% of total digital media jobs – up from 32.3% in the same quarter last year.

That was followed by Asia-Pacific, which saw a 6.1 year-on-year percentage point increase in the share of digital media roles advertised.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include cybersecurity, are chosen to cover "any issue that keeps a CEO awake at night".

Tracking them across job advertisements allows GlobalData to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the drinks industry?

The fastest-growing country was the US, which housed 26.3% of all digital media job adverts in the three months ending July 2021, a figure that increased to 38.7% in the three months ending July this year.

That was followed by India (up 8.3 percentage points), France (3.4 points higher), and Switzerland (up 1.8 points).

Which cities and locations are the biggest hubs for digital media workers in the drinks industry?

Some 3% of all drinks industry digital media roles were advertised in Paris in the three months ending July.

That was followed by Washington in the US with 2.5%, Rueil-Malmaison in France with 1.9% and the Swiss city of Lausanne with 1.8%.

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