The global consumer industry experienced a 7% drop in new job postings related to digitalization in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 26% decrease versus Q4 2022. GlobalData’s Consumer: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the consumer industry, facilitating anticipation of future workforce needs. Buy the report here.

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Notably, Management Occupations jobs accounted for a 23% share of the global consumer industry’s digitalization-related total new job postings in Q4 2023, down 7% over the prior quarter.

Management Occupations drive digitalization-related hiring activity

Management Occupations, with a share of 23%, emerged as the top digitalization-related job roles within the consumer industry in Q4 2023, with new job postings drop by 7% quarter-on-quarter. Business and Financial Operations Occupations came in second with a share of 10% in Q4 2023, with new job postings rising by 14% over the previous quarter.

The other prominent digitalization roles include Computer and Mathematical Occupations with an 8% share in Q4 2023, Sales and Related Occupations with a 5% share of new job postings.

Top five companies in consumer industry accounted for 25% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were LVMH Moet Hennessy Louis Vuitton, Unilever, Nestle, PepsiCo, and L'Oreal. Together they accounted for a combined share of 25% of all digitalization-related new jobs in the consumer industry.

LVMH Moet Hennessy Louis Vuitton posted 808 digitalization-related new jobs in Q4 2023, Unilever 791 jobs, Nestle 716 jobs, PepsiCo 687 jobs, and L'Oreal 512 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 24.74% share of total new job postings, Q4 2023

The largest share of digitalization-related new job postings in the consumer industry in Q4 2023 was in the US with 24.74% followed by France (9.13%) and Mexico (6.90%). The share represented by the US was six percentage points lower than the 30.79% share it accounted for in Q3 2023.

For further understanding of GlobalData's Consumer: Hiring Trends & Signals Q4 2023, buy the report here.

This content was updated on 6 January 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.