The global consumer industry experienced a 48% drop in social media posts on digitalization in Q1 2023 compared with the previous quarter, with the highest share accounted for Coca-Cola, according to GlobalData’s analysis of social media posts. Digitalization is one of the eight mega-trends that GlobalData covers as part of the TrendSights series of consumer insight studies. GlobalData’s Digitalization – Consumer TrendSights Analysis report highlights the market drivers, the relevance of trends by sector and provides strategic take-outs for new product development. Buy the report here.

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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.

Of the 50 leading companies in the consumer industry, Unilever had the most mentions of digitalization in Q1 2023. GlobalData identified 5,346 digitalization-related posts in the industry's social media activity - 0.2% of all posts - and a decrease of 48% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Digitalization – Consumer TrendSights Analysis, 2022 buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.