The global consumer industry experienced a 60% drop in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Coca-Cola, according to GlobalData’s analysis of social media posts. The growing application of Artificial Intelligence will prove to have a transformative impact on the consumer sector. GlobalData’s Artificial Intelligence (AI) Market report helps keep abreast of the latest trends in Artificial Intelligence, market opportunity forecast and the competitive landscape. Buy the report here.

Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and cloud, according to GlobalData.

Of the 50 leading companies in the consumer industry, Coca-Cola had the most mentions of artificial intelligence in Q1 2023. GlobalData identified 3,197 artificial intelligence-related posts in the industry's social media activity - 0.12% of all posts - and a decrease of 60% in Q1 2023 compared with Q4 2022.

To further understand GlobalData's analysis on Artificial Intelligence (AI) Market Size, Share, Trends Analysis, and Segment Forecast 2021-2026 buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.