The global consumer industry experienced a 55% drop in company filings mentions of social media in Q3 2023 compared with the previous quarter, with the highest share accounted for by Diageo with 14% year-on-year increase, according to GlobalData’s analysis of over 173 consumer company filings. GlobalData’s Consumer: Filings Trends & Signals Q3 2023 report delves into earnings call transcripts and quarterly reports within the consumer industry, extracting trends, signals, and comparative data to help businesses assess their performance, identify competitive intelligence, evaluate risks, and gain a comprehensive understanding of key industry events. Buy the report here.
Notably, social media was one of the most frequently referenced themes in Q3 2023, ranking highest in terms of mentions, ahead of mobile and advanced materials, according to GlobalData.
Of the top leading companies in the consumer industry, Diageo had the greatest increase in references for social media in Q3 2023, compared with the previous quarter. GlobalData identified eight social media-related sentences in the company's filings - 0.1% of all sentences - and an increase of 14% in Q3 2023 compared with Q3 2022. Dabur India’s mentions of social media dropped by 46% to 7 and Estee Lauder’s by 45% to 6 and Britannia Industries’s by 50% to 3 and Titan’s by 40% to 3.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for social media in Q3 2023 was 99.
For further understanding of GlobalData's Consumer: Filings Trends & Signals Q3 2023, buy the report here.