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Amid growing US demand for ‘better-for-you’ energy drinks, Odyssey Functional Energy’s Scott Frohman explains why his brand can prosper.
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The Hong Kong-listed group saw “a significant decline in sales of medium-to-high-end products” in 2025.
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CEO Steve Beck told Just Drinks the business wants to "end up with several brands in several different non-competing categories".
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“We are currently benefiting from the global trend toward increased consumption of white and lighter wines,” German Wine Institute marketing director Steffen Schindler said.
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The transaction follows the company's acquisition of BrewDog assets in the UK, Ireland and Australia earlier this month.
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Belgium-based Spadel has invested in the UK business alongside a former Coca-Cola executive.
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The group is interested in a new investment partner that can help support efforts to enter new markets, Just Drinks understands.
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In 2025, Heineken grew the sales volumes from its low and no-alcohol portfolio at a "low-single-digit" rate.
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