Smirnoff
Beverage industry company news
Latest News

Spirits brands "waking up" to off-premise - Fever-Tree CEO
18 Mar 2021
Fever-Tree is ramping up co-promotions for its namesake mixers with spirits brands as distillers move to grasp the post-coronavirus opportunity in the off-premise channel.

Diageo ramps up hard seltzer focus with Far West Spirits purchase
8 Mar 2021
Diageo has acquired majority control of Far West Spirits, the owner of Texan hard seltzer brand Lone River Ranch Water.
Diageo rides US Tequila high as H1 sales grow - results data
28 Jan 2021
Tequila looks like being the antidote to consumers' COVID woes, with Diageo today reporting a 61% jump in half-year sales from its brands in the category.

Corporate Social Responsibility activations around the world - The IARD Digest - December 2020
22 Dec 2020
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR and environmental activities. Here's a look at what's been going on in recent weeks.

17 Dec 2020
Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark. just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable.
Why aged spirits should be wary of opaque low- & no-alcohol trend - comment
10 Nov 2020
The seemingly-unstoppable rise of the low- & no-alcohol movement has resulted in an abundance of new brands and line extensions. But, Amy Hopkins warns, aged spirits would do well to tread carefully, lest they lose the consumer's trust and respect.
Diageo readies Smirnoff Spicy Tamarind refresh for Día de Muertos
7 Oct 2020
Diageo has lined up a packaging revamp for the spicy tamarind variant of vodka brand Smirnoff in the US targeted at next month's Día de Muertos (Day of the Dead) celebrations.

How to win in vodka in the US - A history lesson - comment
1 Oct 2020
Vodka is one of the most competitive spirits categories out there and only more so in the US. Want to get ahead? Well, according to white spirits commentator Richard Woodard, you'll have to look backwards to move forwards.

Diageo Performance Trends 2016-2020 - results data
19 Aug 2020
In early-August, Diageo posted an 8% decline in sales from the 12 months to the end of June 2020. A 4% top-line lift in the first half of fiscal-2020 was undone by the COVID-hit H2, when sales slumped by 23%. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment
18 Aug 2020
If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one more.
Diageo's Smirnoff Ice Zero Sugar - Product Launch
29 Jul 2020
Diageo has launched a zero sugar Smirnoff Ice in the US.

58 Gin’s 58 Gin Hard Seltzer - Product Launch
30 Jun 2020
UK distillery 58 Gin has released a hard seltzer under its namesake brand.

Diageo delays fiscal-2020 results because of remote working
22 Jun 2020
Diageo has blamed remote working for a decision to hold back announcing its fiscal-full-year results by five days.
Diageo rolls out Smirnoff Seltzer RTD to UK
8 Jun 2020
Diageo has launched the Smirnoff Seltzer vodka RTD in the UK.

Will White Claw's UK launch prove hard seltzer is lockdown resistant? - comment
15 May 2020
White Claw's first launch outside of North America may not be happening in the most auspicious of circumstances. But, the brand that took the US by storm can do the same in the UK - global pandemic or not.

Crystal Head Vodka hitches wagon to LGBT+ with limited-edition Pride bottle
14 May 2020
Globefill is lining up the annual release of a limited edition pack offering for its Crystal Head Vodka brand.
Diageo's Smirnoff Seltzer Red, White and Berry - Product Launch
30 Apr 2020
Diageo has launched a limited-edition flavour for its Smirnoff Seltzer range of alcoholic sparkling waters.

Diageo pauses India manufacturing as coronavirus impacts global production
30 Mar 2020
Diageo has shut down manufacturing sites in India as it overhauls working conditions across its global production footprint in the face of the COVID-19 outbreak.

31 Jan 2020
Earlier this week, Diageo released half-year results that showed sales growth slowing to +4%. Following the announcement, just-drinks editor Olly Wehring sat down with group CEO Ivan Menezes to drill down into the numbers.

What's coming up in white spirits in 2020? - Predictions for the Year Ahead - comment
28 Jan 2020
Rounding off our category previews for the year ahead is Richard Woodard, who runs his customarily expert eye over what we can expect to see in the white spirits space.

The spirits category in 2019 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS
23 Dec 2019
As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, editor Olly Wehring picks out the highs and lows for the spirits category in 2019 in just-drinks' two-part review.

Diageo rolls out US Smirnoff Ice gifting activation
10 Dec 2019
Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.
Why spirits brand owners should embrace the cross-category trend - Comment
28 Nov 2019
Time was when spirits brands were sacred cows, held in such high esteem by their owners that they were kept in their categories and only allowed out to play with either flavour extensions or add-on iterations. Times have changed, though, and white spirits commentator Richard Woodard believes there is little - if anything - to be concerned about by letting your brand venture a bit further.

Is Molson Coors set to pivot away from beer? - Comment
31 Oct 2019
There was a lot to take in from yesterday's news that Molson Coors is to massively overhaul its global operations. Top-line are the jobs losses - 400-500 is a big number and an undoubted hit to staff morale. That many of the job cuts will be in Molson Coors' spiritual home, Denver, will only inflame the hurt.

Diageo Scotland strikes halted after last-gasp agreement
18 Sep 2019
Diageo has averted industrial action at its Scottish production facilities after securing a last-minute deal with trade unions.

Diageo Performance Trends 2015-2019 - results data
29 Aug 2019
In late-July, Diageo released its full-year results for fiscal-2019. The group saw its sales in the 12 months to the end of June rise by 6.1% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.
FREE TO READ - just-drinks' Mergers & Acquisitions database - July 2019
12 Aug 2019
Here, a little later than usual, just-drinks consolidates the M&A activity in the global drinks industry during July, with Molson Coors' European exploits and Pernod Ricard's Myanmar adventure both overshadowed by Anheuser-Busch InBev's decision to offload its Australian operations to Asahi Group.

Why Diageo has work to do to maintain upward trajectory - Analysis
26 Jul 2019
If Diageo's employees are in party mood today, then yesterday's results give them a good enough excuse. The 6.1% rise in full-year sales for fiscal-2019 represents the group's best performance in a decade - just pipping the 6% lift recorded in 2012.

How the spirits category can make the most of less sugar - Comment
25 Jul 2019
As consumers demand to know more about what's in their food and drink, category commentator Richard Woodard believes the spirits industry is well-placed to capitalise on the public's cravings for less sugar.

Diageo closes in on RTD, Guinness South Africa partnership with Anheuser-Busch InBev's SAB
19 Jul 2019
Diageo has moved a step closer to a licensing deal with Anheuser-Busch InBev for its RTD and Guinness brands in South Africa.
1
...
Most Popular
Insights
- Why whisky can no longer ignore flavour's allure
- Why COVID has changed trade shows forever - focus
- How COVID has closed the digital gap - trends
- Anheuser-Busch InBev Performance Trends 2016-20
- New standards, new dawn for Japanese whisky
News
- Diageo buys US RTD brand Loyal 9 Cocktails
- Former Diageo tech exec joins Beam Suntory
- Diageo invests US$80m in US RTD plant
- Mark Anthony Brands reveals higher ABV White Claw
- Diageo targets Walker environmental credentials
Market research
- Opportunities in the Americas Spirits Sector
- Top Trends in Alcoholic Drinks
- China In-depth PESTLE Insights
- United States of America Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance
- Carbonates (Soft drinks) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics