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Diageo's LAC head on Scotch, Cachaça & cocktails

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some in...

Have spirits companies forgotten the mainstream?

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in t...


Olly Wehring | 27 Apr 2017

On 9 May, Diageo is hosting its latest Capital Markets Day for analysts and investors, in London. Ahead of the group's presentations, Anthony Bucalo, global beverages analyst at HSBC, has prepared a list of questions for the senior executive team, for what he describes as a "crucial" day for Diageo.


Richard Woodard | 4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


One of the older flavours in the soft drinks market has become one of the category's hottest new trends. Ginger is spicing things up with a wave of new product innovation sweeping through non-alcoholic beverages, from carbonated soft drinks and energy drinks to plant waters, healthful shots, and beyond.


Richard Woodard | 7 Feb 2017

As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joint Global Vodka Insights report, published in December, we look at both market and category trends for vodka globally, the performance of the key brands, as well as the challenges facing the category going forward.

Latest Interviews

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


Olly Wehring | 18 Oct 2011

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

Andy Morton | 2 May 2017

Diageo has launched two new Smirnoff Ice flavours exclusively to the South Korean market.


Lucy Britner | 11 Apr 2017

Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 


Lucy Britner | 14 Mar 2017

Diageo's UK unit has launched a new variant under the Smirnoff Cider brand. 


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Olly Wehring | 3 Nov 2016

Diageo has delivered on its promise earlier this year to enter the alcoholic seltzer fray in the US, launching a Smirnoff-branded range this month.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Lucy Britner | 22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Jul 2016

Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.


Olly Wehring | 13 Jun 2016

Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.


Olly Wehring | 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Olly Wehring | 15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.


Olly Wehring | 14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.


Olly Wehring | 29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.


Andy Morton | 28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.


Olly Wehring | 13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Rtds/High-Strength Premixes in Norway

Rtds/High-Strength Premixes in Norway

RTDs/high-strength premixes remained a category of products which are highly interesting for younger consumers in 2016, with the rapid pace of product innovation by leading players matching the develo...

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Global Low-Alcohol Beverages Market 2017-2021

Global Low-Alcohol Beverages Market 2017-2021

The volume of alcoholic drinks witnessed a gradual decline in the past few years, owing to factors like stringent regulations being imposed on vendors, the rise in prices of certain raw materials used...

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