Smirnoff

Boom or bust for gin, the future for Anheuser-Busch InBev and Diageo's Capital Markets Day - The just-drinks Analyst

21 May 2019

Every month, Ian Shackleton, just-drinks' resident analyst, takes a look at the drinks industry through an investor lens. Here, he covers the possibility of peak gin, the future of Anheuser Busch InBev and Diageo's Capital Markets Day. 

Diageo's Smirnoff Zero Sugar Infusions range - Product Launch

3 May 2019

Diageo has added a sugar-free flavoured range to its Smirnoff vodka portfolio in the US.

Why white spirits should follow brown and play the 'brand home' card - Comment

26 Mar 2019

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Johnnie Walker, Smirnoff, M&A plans and seltzer success – Diageo in North America - Focus

18 Dec 2018

Last week, the head of Diageo's operations in North America, Deirdre Mahlan, hosted a conference call with analysts to update them on the company's performance in the region. Here, just-drinks picks out the top topics from the call.

Where can RTD and cider categories find future growth? - Research in Focus

30 Nov 2018

The world's RTD brands can benefit from a growing market over the next few years, but divergent trends involving premiumisation and health consciousness will create varied conditions in the category's major markets.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

What will be Diageo's priorities for the years ahead? - Analysis

19 Nov 2018

As part of just-drinks' deep-dive into the trends that have driven Diageo's performance over the last five years, Richard Woodard considers the areas that will be priorities for the group in the coming years.

Why spirits brands lists warn that the Chinese are coming - Comment

6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.

Diageo adds new US states, cities to localised Smirnoff campaign

28 Sep 2018

Diageo has launched the latest bottles in its limited-edition Smirnoff launch that links the vodka brand with the US's major cities and states.

Where should vodka look for growth in the years to come? - Research in Focus

20 Aug 2018

The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in the traditional nations of Russia and Eastern Europe.

Diageo offers edible straws with RTDs in UK

17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.

Smirnoff teams with Ladbible for online activation - video

1 Jun 2018

Diageo has lined up an online partnership in the UK with social media and entertainment business Ladbible Group for its Smirnoff vodka brand.

Diageo's Smirnoff Spiked Sparkling Seltzer Raspberry Rosé - Product Launch

2 May 2018

Diageo has added a Raspberry Rosé flavour to its Smirnoff Spiked Sparkling Seltzer range.

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

27 Mar 2018

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Waker and Smirnoff owner was offering a US$100,000 prize for disruptive innovations that could, as Diageo said at the time, solve no less than "our biggest business challenges".

C&C Group the one to watch in 2018, too many analysts and not enough research and finding a favourite between beer and spirits - The just-drinks Analyst

1 Feb 2018

Starting the year as he means to go on, just-drinks' resident analyst, Ian Shackleton, considers where we should put our investment spend in 2018. Ian also looks at how the analyst community is reacting to the introduction of MiFiD II and explains the reasons behind his favourite drinks category.

What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment

30 Jan 2018

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store for gin, Tequila, rum, vodka ...

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

Diageo launches next Smirnoff 'We're Open' campaign in UK - video

28 Nov 2017

Diageo has announced the next chapter in the 'We're Open' marketing campaign for its Smirnoff vodka brand.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Diageo launches 'Stay Open' Smirnoff campaign in Canada - video

6 Oct 2017

Diageo has lined up a new marketing campaign for its Smirnoff vodka brand in the Canadian market.

Ted Danson pushes Smirnoff in new US activation - video

19 Jul 2017

Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.

How to grow organically, results season approaches and how my stock is faring - The just-drinks analyst

12 Jul 2017

This month, our former beverage analyst Ian Shackleton considers how best to grow your top-line, considers that the next round of results will throw up and looks at how his stock picks have performed so far.

What do the new IWSR figures tell us about global spirits trends? - Analysis

6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Diageo's Latin America & Caribbean president Alberto Gavazzi on primary Scotch, Cachaça's comeback and cocktail culture - Focus

13 Jun 2017

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region's burgeoning Scotch market, as well as plans for Cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 

Diageo's Smirnoff Ice Melon Tok and Apple Tok - Product Launch

2 May 2017

Diageo has launched two new Smirnoff Ice flavours exclusively to the South Korean market.

Has the race to premiumise made spirits forget the mainstream? - Comment

25 Apr 2017

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.

Millennials are not the only fruit for Absolut - Comment

4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.

Pernod Ricard, Remy Cointreau pip Diageo, Gruppo Campari to Millennial dollar - analysts

13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

7 Feb 2017

As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joint Global Vodka Insights report, published in December, we look at both market and category trends for vodka globally, the performance of the key brands, as well as the challenges facing the category going forward.