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What can the spirits industry learn from Diageo?

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the...

How to grow - The just-drinks Analyst

This month, our former beverage analyst Ian Shackleton considers how best to grow your top-line, considers that the next round of results wi...


Andy Morton | 6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.


Lucy Britner | 13 Jun 2017

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region's burgeoning Scotch market, as well as plans for Cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 


Olly Wehring | 27 Apr 2017

On 9 May, Diageo is hosting its latest Capital Markets Day for analysts and investors, in London. Ahead of the group's presentations, Anthony Bucalo, global beverages analyst at HSBC, has prepared a list of questions for the senior executive team, for what he describes as a "crucial" day for Diageo.


Richard Woodard | 25 Apr 2017

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.

Latest Interviews

Lucy Britner | 27 Jul 2017

Following today's full-year 2017 results, just-drinks spoke to Diageo CEO Ivan Menezes about regional challenges, product innovation and acquisition strategy.


Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Lucy Britner | 6 Oct 2017

Diageo has lined up a new marketing campaign for its Smirnoff vodka brand in the Canadian market.


Olly Wehring | 19 Jul 2017

Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.


Andy Morton | 2 May 2017

Diageo has launched two new Smirnoff Ice flavours exclusively to the South Korean market.


Lucy Britner | 11 Apr 2017

Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 


Lucy Britner | 14 Mar 2017

Diageo's UK unit has launched a new variant under the Smirnoff Cider brand. 


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Olly Wehring | 3 Nov 2016

Diageo has delivered on its promise earlier this year to enter the alcoholic seltzer fray in the US, launching a Smirnoff-branded range this month.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Lucy Britner | 22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Jul 2016

Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.


Olly Wehring | 13 Jun 2016

Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.


Olly Wehring | 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Olly Wehring | 15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.


Olly Wehring | 14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.


Olly Wehring | 29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.


Andy Morton | 28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Country Profile: Spirits Sector in Denmark

Country Profile: Spirits Sector in Denmark

The Spirits Sector in Denmark is led by the Whiskey market in both value and volume terms, while the Brandy market is expected to register the fastest growth in value terms during 2016-2021. Growing h...

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Rtds/High-Strength Premixes in Norway

Rtds/High-Strength Premixes in Norway

RTDs/high-strength premixes remained a category of products which are highly interesting for younger consumers in 2016, with the rapid pace of product innovation by leading players matching the develo...

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Rtds/High-Strength Premixes in Thailand

Rtds/High-Strength Premixes in Thailand

RTDs/high-strength premixes recorded slightly stronger total volume growth in 2016 than in 2015. The affordability and convenience of RTDs/high-strength premixes attracted the interest of young consum...

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