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Diageo in North America - Focus

Last week, the head of Diageo's operations in North America, Deirdre Mahlan, hosted a conference call with analysts to update them on the co...

Where can RTDs and cider find future growth?

The world's RTD brands can benefit from a growing market over the next few years, but divergent trends involving premiumisation and health c...


Richard Woodard | 19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.


Richard Woodard | 19 Nov 2018

As part of just-drinks' deep-dive into the trends that have driven Diageo's performance over the last five years, Richard Woodard considers the areas that will be priorities for the group in the coming years.


Richard Woodard | 6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.


Richard Woodard | 2 Oct 2018

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.

Latest Interviews

Lucy Britner | 27 Jul 2017

Following today's full-year 2017 results, just-drinks spoke to Diageo CEO Ivan Menezes about regional challenges, product innovation and acquisition strategy.


Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Andy Morton | 28 Sep 2018

Diageo has launched the latest bottles in its limited-edition Smirnoff launch that links the vodka brand with the US's major cities and states.


Olly Wehring | 17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.


Richard Woodard | 31 Jul 2018

Diageo has added another limited-edition flavoured Smirnoff vodka to its line-up: Smirnoff Moscow Mule, a ginger- and lime-infused vodka-based ready-to-mix product bottled at 30% abv.


Andy Morton | 26 Jun 2018

Diageo is joining the trend for experiential prizes with a Smirnoff Ice giveaway that offers to pay US consumers to take a holiday over the upcoming 4 July celebrations.


Richard Woodard | 1 Jun 2018

Diageo has lined up an online partnership in the UK with social media and entertainment business Ladbible Group for its Smirnoff vodka brand.


Lucy Britner | 2 May 2018

Diageo has added a Raspberry Rosé flavour to its Smirnoff Spiked Sparkling Seltzer range.


Lucy Britner | 28 Nov 2017

Diageo has announced the next chapter in the 'We're Open' marketing campaign for its Smirnoff vodka brand.


Lucy Britner | 6 Oct 2017

Diageo has lined up a new marketing campaign for its Smirnoff vodka brand in the Canadian market.


Olly Wehring | 19 Jul 2017

Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.


Andy Morton | 2 May 2017

Diageo has launched two new Smirnoff Ice flavours exclusively to the South Korean market.


Lucy Britner | 11 Apr 2017

Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 


Lucy Britner | 14 Mar 2017

Diageo's UK unit has launched a new variant under the Smirnoff Cider brand. 


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Olly Wehring | 3 Nov 2016

Diageo has delivered on its promise earlier this year to enter the alcoholic seltzer fray in the US, launching a Smirnoff-branded range this month.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Lucy Britner | 22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Jul 2016

Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.


Olly Wehring | 13 Jun 2016

Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Country Profile: Spirits in Ireland

Country Profile: Spirits in Ireland

The Irish spirits sector is led by the whiskey category, while the gin & genever category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets is the...

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Country Profile: Spirits in South Africa

Country Profile: Spirits in South Africa

The South African spirits sector is led by the whiskey category in both value and volume terms. The category is also expected to register the fastest value and volume growth during 2017-2022. Food & d...

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Country Profile: Spirits in the US

Country Profile: Spirits in the US

The US spirits sector is led by the vodka category in both value and volume terms, while the tequila & mezcal category is expected to register the fastest value and volume growth during 2017-2022. Hyp...

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