The recent campaign against Jim Murray’s ‘Whisky Bible’ has shone a light on sexism in whisky, and there’s no turning it off now. Brands will need to take a proactive, as opposed to merely reactive, stance to show that their condemnation of misogyny and commitment to inclusivity goes beyond lip service, says Amy Hopkins.
Jim Murray’s annual Whisky Bible is a reliable headline grabber. Year after year, the compendium elicits widespread attention, and oftentimes controversy, for its much-anticipated selection of “world’s best” whiskies. In recent weeks, however, the book has hit the headlines for other reasons, sparking what has been described as “whisky’s ‘Me Too’ moment”.
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