Digital fitness and exercise platform Strava has recently reported that it is receiving approximately 2m app registrations per month. Key features of the app allow users to track and analyse their progress, share and connect with like-minded individuals in the Strava fitness community and even explore new outdoor routes and compete against other users on a global scale.
Why Strava’s explosive lockdown growth presents digital opportunities for sports drinks – comment – FREE TO ACCESS
Digital fitness and exercise platform Strava has recently reported that it is receiving approximately 2m app registrations per month. The app's explosive popularity during lockdown periods reflects the notable consumer shift to self-managed digital fitness, as well as a promising opportunity for the suffering sports drinks market during the pandemic period.