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September 30, 2010

What if … a counterfeit or copycat drink threatens your flagship products’ sales and branding?

In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products.

In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products.

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