It’s the last thing the English language needs, but could a companion term to the verbally-ugly ‘premiumisation’ pass into everyday use in the years to come? Is ‘mainstreamisation’ – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.
Has the race to premiumise made spirits forget the mainstream? – Comment
It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.
