Industry self-regulation of advertising food and drink to children continues to focus on direct advertising through children’s TV programmes. But, asks Ben Cooper, do food and drinks companies need to look harder at the amount of advertising reaching children through mainstream programming?
Focus – Food for Thought on Drinks Advertising to Children
Industry self-regulation of advertising food and drink to children continues to focus on direct advertising through children’s TV programmes. But, asks Ben Cooper, do food and drinks companies need to look harder at the amount of advertising reaching children through mainstream programming?
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