Does Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks

Does Carlsberg’s new UK campaign treat consumers like suckers? – just-drinks thinks

In 1991, Gerald Ratner, the owner of UK high street jewellery shop chain Ratner's, stepped into corporate infamy when he declared that some of the inventory his stores sold was "total crap".

In 1991, Gerald Ratner, the owner of UK high street jewellery shop chain Ratner’s, stepped into corporate infamy when he declared that some of the inventory his stores sold was “total crap”.

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