Do consumers care where wine brands come from or how they're made? - Comment

Do consumers care where wine brands come from or how they’re made? – Comment

I'm at something of a crossroads when it comes to knowing what it is that today's consumers - particularly Millennials - want to drink. On the one hand, the big spirits brands are targeting the demographic using heritage and authenticity while, on the other, Millennial wine drinkers appear to want their wine brands to keep things simple.

May 10, 2016

I’m at something of a crossroads when it comes to knowing what it is that today’s consumers – particularly Millennials – want to drink. On the one hand, the big spirits brands are targeting the demographic using heritage and authenticity while, on the other, Millennial wine drinkers appear to want their wine brands to keep things simple.

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