Just over a decade ago, I co-wrote an in-depth report for Just Drinks about the global Tequila market. Well, I say the ‘global’ Tequila market – but it was mainly an analysis of trends and sales in the dominant territories of the US and Mexico, with lip-service paid to a scattering of other markets where agave spirits just might gain a future toehold beyond the old ‘shots and slammers’ consumption occasions.
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