Comment – Have Beverages Entered a New Age of Virtual Advertising?

The camera soars low over fields of spiked agave plants, past workers toiling under the hot Mexican sun. You turn your head as you drift into the hold of a truck. Suddenly you're in a bustling Tequila distillery, dipping under a two-tonne agave-crusher and through to a cask-filled warehouse. Now it's a hacienda, with cool fountains and immaculate lawns – the chatter of guests fills your ears as you glide by. You look back and see the hacienda again, lit by the peach glow of a slow Mexican evening.