Even before Fortune Brands switched to become solely a spirits player, divesting itself of its golf and home & security divisions earlier this year, the US company seemed quite proud of not behaving like a potential takeover target. As speculation swirled that Beam Inc, which came into existence in October, was set for a short shelf-life, the purchase of the Skinnygirl RTD brand in March suggested the company was not spending its days waiting by the telephone.

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