All articles by Victor Martino

Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.

Victor Martino

Welcome to the new era of private-label brands in the US

US retailers are doing three big things they haven’t done in the past, which is putting pressure on manufacturer CPG brands.

Why the CPG industry should invest more in diversity and inclusion

On the heels of the pandemic and two years of food inflation, the CPG industry needs renewal; a new commitment to innovation. It also needs to do the right thing.

Why suppliers need not fear the Kroger-Albertsons deal

Combining Kroger and Albertsons into a single mega-retailer will have little effect on CPG brands, writes our US columnist.

How to improve the strained relationship between CPG companies and retailers

CPG brands and manufacturers must accept they need to work with retailers, which still account for the lion’s share of sales.