Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.
US retailers are doing three big things they haven’t done in the past, which is putting pressure on manufacturer CPG brands.
On the heels of the pandemic and two years of food inflation, the CPG industry needs renewal; a new commitment to innovation. It also needs to do the right thing.
Combining Kroger and Albertsons into a single mega-retailer will have little effect on CPG brands, writes our US columnist.
CPG brands and manufacturers must accept they need to work with retailers, which still account for the lion’s share of sales.