New Zealand brand leader
Lion Red, brewed by Lion Nathan, is a co-sponsor of fire-engine.co.nz, which
offers a diet of “fire babes”, sports, advice and entertainment for “millennium
guys”.
NEW ZEALAND: Lion Red says it’s a guy thing
Kiwi beer Lion Red is throwing political correctness to the wind by sponsoring an online men's magazine "for guys who aren't afraid to be guys".