German spirits group Underberg is to distribute for Scotch whisky producer Loch Lomond Group.
From 1 January, Underberg’s distribution arm, Diversa Spezialitäten, will handle Loch Lomond’s brands in Germany.
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The agreement covers grocery retail, specialist shops and the on-trade sector, Underberg said today (11 November).
In grocery retail, distribution will centre on Loch Lomond Original Triple Oak and a new 12-year-old whisky. Specialist retailers will carry a wider single malt range, including Glen Scotia.
Thomas Mempel, Underberg’s CCO and the MD of Diversa, said Loch Lomond is an “internationally renowned partner whose diverse spirits portfolio is a valuable addition to our distribution business”.
He added: “The Loch Lomond Group combines traditional Scottish whisky craftsmanship with innovative production methods and a growing portfolio of premium spirits.”
Andy Calder, Loch Lomond’s sales director, said Germany is “an important market” for the distiller.
He added: “Diversa has extensive market knowledge, strong customer relationships, and an established distribution network across grocery retail, specialist retail, and the on-trade sector.”
Underberg’s distribution business includes Austrian rum brand Stroh, sparkling wines from Italy’s Gancia and Anora aquavit and bitters brands.
Beyond Scotch, Loch Lomond has invested in a new gin distillery in Scotland and expanded its international presence through its ownership of New York Distilling Company, which produces brands including Jaywalk Rye Whiskey.
