Heineken is moving production of its Czech beer Březňák as part of what it says are efforts to support the brand’s “long-term future”.
In a statement today (28 October), the Amstel brewer said it had decided to move production of Březňák from its Velké Březno brewery to other sites “within our Czech brewing network”.
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The group said it had made the decision “to adjust the scope of production” at the brewery “in response to developments in the Czech beer market, particularly the continued decline in beer consumption and rising energy costs”.
Just Drinks has asked the company if other brands were also made at the site in Ústí nad Labem which is in in northeastern Czechia.
The group noted that the process to move production commenced earlier this year.
“The transfer of production has been taking place gradually,” it said. “The first steps were already implemented earlier this year, allowing us to thoroughly test the process and confirm that Březňák retains its distinctive taste, high quality and authentic brewing character that consumers know and appreciate.”
Heineken still plans to retain the site in Ústí nad Labem “as a logistics and distribution centre”, it said.
“The aim of this change is to improve operational efficiency, mitigate the impact of rising costs on the prices of our products, and support the long-term future of the Březňák brand. The ingredients used and traditional brewing methods will remain unchanged,” the company added.
Just Drinks has also asked Heineken to confirm if any jobs are affected by the move. Local media has reported 20 roles are impacted.
According to research from the Czech Association of Breweries and Malteries earlier this year, beer consumption in the country fell to a “historic” low last year, pulling down brewery output and exports.
Domestic breweries produced 19.96 million hectolitres in 2025, down 4.3% year on year.
