Heineken is looking to tap into what the brewing giant says is Spain’s rising demand for “premium” beer with the launch of Cruzcampo 1904.
The brewing giant is rolling out Cruzcampo 1904, a “double-fermented” new beer in one of its largest European markets.
Heineken is looking to tap into what the brewing giant says is Spain’s rising demand for “premium” beer with the launch of Cruzcampo 1904.