After roughly two decades of healthy growth, Irish whiskey, like many other spirits categories, has been facing pressure on sales, principally driven by a decline in its largest market, the US.
Against a backdrop of tough trading conditions in Irish whiskey's top market, the category's SMEs still see opportunities for growth.
After roughly two decades of healthy growth, Irish whiskey, like many other spirits categories, has been facing pressure on sales, principally driven by a decline in its largest market, the US.