US soft-drinks company Zevia has named board member Alexandre Ruberti as its new president and CEO.
With immediate effect, Ruberti succeeds Amy Taylor, who has stepped down to become CEO of US women’s soccer team Angel City.
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Ruberti, who joined Zevia’s board in 2024, has worked in the Coca-Cola system and spent more than a decade at Red Bull.
In a statement, Andy Ruben, Zevia’s board chair, said: “Alexandre combines deep industry expertise with a proven ability to build exceptional teams, execute strategy, and scale businesses for long-term success. His familiarity with Zevia, coupled with his leadership experience and strategic perspective, make him uniquely qualified to lead the company into its next chapter.”
The change comes a month after Zevia named Brian Bousley its new chief commercial officer.
On his appointment, Ruberti said: “Zevia has reached a clear inflection point and established a strong foundation for accelerated growth and profitability. The focus now shifts from rebuilding to accelerating execution and capturing the full potential of the brand.”
Alongside the management change, Zevia updated its outlook for the second quarter.
The company said it now expects second-quarter net sales to come in at the top end of its earlier guidance range, while adjusted EBITDA is projected to meet or exceed its previous forecast.
Zevia had previously forecast net sales in the range of $43m to $45m and an adjusted EBITDA loss of between $0.5m and $1m.
The stevia-sweetened beverage maker plans to release its second-quarter results on 5 August.
In the three months ended 31 March, Zevia reported net sales of $46m, up 21.2% from a year earlier.
The company’s loss from operations improved to $2.4m from $6.4m while its net loss attributable to Zevia narrowed to $2.2m from $5.2m.
In 2025, Zevia generated net sales of $161.2m, up 4% from $155m in 2024.
Loss from operations fell to $11.7m from $23.6m. The net loss attributable to Zevia narrowed to $9.9m from $20m.
For the 2026 financial year, the company expects net sales of between $170m and $175m, with an adjusted EBITDA loss of $2m to $4m.
