German drinks firm Berentzen Gruppe is building out its non-alcoholic drinks portfolio with the acquisition of functional drinks brand Juma.
Financial terms of the deal were not disclosed.
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In a statement, Berentzen, which is also known for spirits brands like Puschkin Vodka and Tres Países blended rum, said the move marks its debut in the functional drinks market.
The Juma will sit under Berentzen’s soft drinks subsidiary Die Vivaris Getränke, alongside products like Mio Mio lemonades and colas, isotonic sports drinks Vivaris Sport and Quixx energy beverages.
“Functional drinks are currently among the most dynamic categories in the non-alcoholic beverages sector. We are delighted to purposefully harness this potential with Juma,” said Oliver Schwegmann, CEO of the Berentzen Gruppe.
“By acquiring the Juma brand, we are strategically expanding our portfolio in an attractive, high-growth category and thereby further developing our non-alcoholic beverages division.”
The group will launch the Juma brand’s Recharge+ product in May with a retail price of €1.79 ($2.06) per 380ml bottle. The product comes in two flavours: lemon and lime and peach and hibiscus.
Berentzen described Recharge+ as “a tea-based, functional hydration drink that combines electrolytes with vitamins and caffeine”, and is also sugar-free.
In its statement, the company said the move was a “key component” of its Berentzen Evolve 2030 strategy, shared in November, which looks to serve “the evolution of consumer behaviour”.
“As an energy tea, Juma Recharge+ is the alternative to traditional energy drinks. Our aim with functional lifestyle drinks was to deliver not only a functional benefit but also the promise of pleasure that the Berentzen Gruppe has always stood for. This is what makes Juma unique in the market environment,” added Schwegmann.
Last month, the Haselünne-based business posted annual revenues lower than the German drinks business predicted in October.
Its “preliminary” figures released at the time showed revenues of €162.9m for 2025, down about 10.4% from 2024.
Berentzen had lowered its full-year revenue guidance in October, lowering to €165m to €169m range from a previous range of €172m to €178m.
Chief executive Oliver Schwegmann said “continuing challenging market conditions” affected the company’s sales.
The group also attributed the drop to the sale of its mineral water facility in Grüneberg in October 2024.
