UK: Carlsberg taps into England football fanatics
Carlsberg UK will invest GBP10.5m (US$18.3m) on TV advertising alone during 2006 in a new promotional and advertising campaign ahead of June’s FIFA World Cup in Germany.
Carlsberg UK will invest GBP10.5m (US$18.3m) on TV advertising alone during 2006 in a new promotional and advertising campaign ahead of June’s FIFA World Cup in Germany.