
South Africa’s Advertising Regulatory Board (ARB) has upheld a complaint from Heineken against South African Breweries over the use of the term “demi sec“.
SAB has been asked to remove any reference to the "demi sec" descriptor from its products.
South Africa’s Advertising Regulatory Board (ARB) has upheld a complaint from Heineken against South African Breweries over the use of the term “demi sec“.