
There has been plenty of chatter around the Gen Z generation – which includes legal-age drinkers born between 1997-2012 – and their drinking behaviours.
From adapting packaging and branding, trying new flavours and scouring new markets, wine producers are working to win over Gen Z drinkers.
There has been plenty of chatter around the Gen Z generation – which includes legal-age drinkers born between 1997-2012 – and their drinking behaviours.