Lager inflation in Switzerland stood at -10.810% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 14 lager SKUs from companies such as Volg, Aare and Birra Moretti that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coop At Home offered lowest prices of the total SKUs within the lager category from April through June 2024, followed by Volg Shop and Denner. According to the analysis, the price range of $10 and $15 was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coop At Home had greatest share of lowest prices for individual SKUs in lager in Switzerland in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed blonde and 5.2% alcohol as the most popular (by number of SKUs) lager variants. These were priced 24.34% lower than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coop At Home, Volg Shop, Denner, NULL and NULL. According to the analysis, Denner had the lowest average unit price, while the retailer with the widest product assortment was Coop At Home.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coop At Home, Volg Shop and Denner stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in Switzerland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Switzerland lager market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
