The Russian juice producer Nidan Foods has agreed a distribution and investment deal with the soft drinks company Pepsi Bottling Group, Nidan said today.
The deal includes a US$60m investment by Pepsi to package its Tropicana brand at Nidan’s Moscow factory. The agreement, beginning in 2004, will see Nidan package 1m litres a day of Tropicana.
As part of the deal Pepsi will also help distribute Nidan’s own juice brands: Champion, Da! and Moya Semya.
Nidan has close to 13% of the Russian juice market.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
