Here are the ten most viewed, subscriber-only items on just-drinks this week:
10. Analysis – Coca-Cola HBC long-term health solid as FTSE 100 listing looms
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The positive long-term prospects for Coca-Cola HBC are outweighed by its short-term struggles, but the company should return to high-teens earnings growth by its next financial year, according to an analyst.
Many prospective studies have shown that moderate drinkers are at lower risk of certain types of lymphoid cancer.
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8. just Five Years Ago: US predicted to become world’s biggest wine consumer
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By GlobalDataFive years ago this week, the US was forecast to become the world’s largest wine-consuming market by 2010.
There is a large amount of literature linking heavy alcohol consumption to depression: Most studies show that heavy drinkers tend to be depressed, and that depressed people may self-medicate with large amounts of alcohol.
6. Analysis – Coca-Cola Co aspartame ads may backfire
The Coca-Cola Co’s attempts to stem fresh declines in diet CSDs with a campaign in support of artificial sweeteners could rebound to further damage sales, according to an analyst.
5. Focus – David vs. Goliath: Bullish Trademark Litigation in the Drinks Industry
A spate of recent trademark rows in the drinks industry has prompted Stuart Whitwell from Intangible Business to cast his eye over some of them, to see if there’s a common thread.
4. GLOBAL: Pernod Ricard remains open to brand sell-offs
Pernod Ricard has said that its spate of brand divestments in recent years is not part of a broader sell-off strategy but has admitted to owning a “long tail”of non-core brands.
3. Comment – Soft Drinks & Water – The Coca-Cola Co’s Habu Hubbub
This month, Ray Rowlands of Drinksinfo Ltd casts his eye over Habu, the latest soft drinks launch from The Coca-Cola Co in Thailand.
2. just the Facts – Top 20 Scotch Whisky Export Markets – H1 2013
Earlier today (4 September), the Scotch Whisky Association released details on Scotch exports in the six months to the end of June. Here, courtesy of the trade body, is a table of the 20 largest markets for Scotch in the period.
1. Comment – Beer – Mixing It Up
Marketing a beer brand successfully has traditionally involved partnering with a big event and parting with big bags of cash. But, Larry Nelson has been introduced to a smaller, smarter way to push a beer.
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