Wyborowa
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just the Facts – The Power 100 2014
Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine…
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UK: Pernod Ricard plans Domecq 1820 brandy, Oddka roll-out
The UK division of Pernod Ricard has revealed a batch of brands it is planning to roll out in the…
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just the Facts – The Power 100 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's…
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Round-Up – NPD: 2012 – The Year of Oddball Liquor Flavors
Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom…
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Product Launch – US: Pernod Ricard’s Wyborowa Oddka
Pernod Ricard's Wyborowa Oddka Category - Spirits, vodka, Poland, original (40% abv) and flavoured (30% abv) Available - From this…