The Patrón Spirits Company
BERMUDA: Bacardi reviews global advertising
Bacardi Global Brands has launched a wide-ranging review of its advertising strategy. Bacardi Global Brands, which is responsible for nine drinks brands…
In the spotlight – Bacardi & Patrón
In its elegant decanter, Patrón is a symbol of the maturing Tequila market. Its traditional 'shooter and slammer' image is…
just the round-up – The week in drinks
The top ten most visited stories on just-drinks this week: French wine terrorist arrest? FRANCE: Crav suspect arrested after winery…
US: Bacardi buys into Patron Spirits Company
Bacardi has acquired a “significant” - albeit unspecified – minority stake in The Patrón Spirits Company. The Bermuda-based, family-owned company…
US: Patrón boards Hurricane Katrina campaign
Patrón Tequila has partnered with New Orleans’ St Bernard Project and Preservation Hall to create a national fundraising initiative in…