The Patrón Spirits Company
LEBANON: Patrón Spirits Co. teams with Khalil Fattal & Fils in Lebanon
The Patrón Spirits Company has secured distribution for its spirits portfolio in Lebanon. The US-based company confirmed today (21 April)…
US: Patrón continues to grow in duty-free
The Patrón Spirits Company has said that duty-free sales of Patrón Tequila are showing double-digit growth this year, despite falling passenger…
Spirits review 2008 – Pernod’s swoop for Absolut defines 2008 as Diageo has quiet year
Pernod Ricard’s unexpected move for Absolut in March set the tone for a year in which Diageo eschewed any significant…
US: Patrón Spirits Company signs up to DISCUS
Patrón Spirits Company has joined the Distilled Spirits Council (DISCUS), in the US. The trade association, which represents distillers in…
RUSSIA: Patrón Tequila signs Aer Rianta airport deal
The Patrón Spirits Company has finalised a partnership with Aer Rianta to list Patrón Tequila at several Russian airports. The…
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BERMUDA: Bacardi reviews global advertising
Bacardi Global Brands has launched a wide-ranging review of its advertising strategy. Bacardi Global Brands, which is responsible for nine drinks brands…
In the spotlight – Bacardi & Patrón
In its elegant decanter, Patrón is a symbol of the maturing Tequila market. Its traditional 'shooter and slammer' image is…
just the round-up – The week in drinks
The top ten most visited stories on just-drinks this week: French wine terrorist arrest? FRANCE: Crav suspect arrested after winery…
US: Bacardi buys into Patron Spirits Company
Bacardi has acquired a “significant” - albeit unspecified – minority stake in The Patrón Spirits Company. The Bermuda-based, family-owned company…
US: Patrón boards Hurricane Katrina campaign
Patrón Tequila has partnered with New Orleans’ St Bernard Project and Preservation Hall to create a national fundraising initiative in…