Pimm's
Diageo overhauls Pimm’s No.1 bottle, launches Pimm’s Sundowner
The new look will roll out across Pimm's No.1 bottles from June, Diageo said today. Meanwhile, Pimm's Sundowner, an 18%-abv…
Diageo tests digital directions for Pimm’s campaign
A trial campaign from Diageo is to use digital posters at London bus stops to direct consumers to the best…
Diageo launches UK Pimm’s Cider Cup campaign
Diageo is to launch an advertising campaign for its Pimm's Cider Cup brand, starting in July. The digital push is…
Diageo lines up UK innovations push
Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of…
Pimm’s No. 6 Vodka Cup to return as Diageo responds to outcry
Diageo has announced plans to reinstate its Pimm's variant 'No. 6 Vodka Cup' in the UK after public complaints over…
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GREECE: Diageo kick-starts Pimm’s European venture
Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.…
Product Launch – UK: Diageo’s Pimm’s Blackberry and Elderflower
Diageo's Pimm's Blackberry and Elderflower Category - Spirits, liqueur, flavoured, 20% abv Available - From end of this month Location…
UK: Beam Global, Maxxium to maintain Courvoisier spend
Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in…
just the facts – Secret recipes
Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from…
just the round-up – The week in drinks
The top ten stories published on just-drinks this week: Smaller glasses for UK on-trade UK: Two-thirds pint measure approved for…