The changing flavour of US craft-beer M&A
Following a glut of big-money acquisitions in the mid-2010s, craft beer breweries aren’t quite the holy grail they used to…
ByMonster Beverage Corp
Monster Beverage Corp. defends price hikes, cites spiralling operational costs
Monster upped its prices by 6% in the US in September.
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Bang Energy receives US$34m lifeline, despite reported objections from Monster
Bang’s “esteemed syndicate lenders” have come to the rescue in its Chapter 11 case in Florida.
By Bang Energy parent company Vital Pharmaceuticals files for bankruptcy
The company recently lost a US$293m lawsuit for false advertising to Monster Beverage Corp.
By Monster Beverage Corp to roll out alcoholic ‘The Beast Unleashed’ extension in January 2023
Four SKUs are set to be available at launch.
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Monster Beverage Corp. wins US$293m false-advertising claim against Vital Pharmaceutical’s Bang Energy
The jury accepted Monster’s claims that Bang had misled consumers about the benefits of its drinks.
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Why the prudent will prosper as the RTD boom continues
There will be huge opportunities within the diverse RTD category for businesses of all sizes – but wise companies will…
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What Monster’s alcohol U-turn means for the future of soft drink crossovers
Soft drinks brands' forays into alcohol make good business sense, but leveraging the brand equity of products consumed by sub-LDA…
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