Monster Beverage Corp
US price increases are sticking, says Monster Beverage Corp.
Senior executives at Monster Beverage Corp. have defended price increases undertaken in the US in September, despite the firm missing…
Monster’s mooted move into UK seltzer: foresight or folly?
After Monster Beverage Corp. registered a trademark in the UK in relation to sparkling water, industry watchers have speculated whether…
Monster fuels seltzer speculation with UK trademark application
Monster Beverage Corp. has applied for a trademark covering water and sparkling water beverages in the UK. The US-headquartered energy…
Monster plots affordable energy drink expansion to drive Asia growth
Monster Beverage Corp is planning to launch its Predator energy drink line in China as part of a greater emphasis…
The most-read news on Just Drinks in 2022
14 October – Bang Energy receives US$34m lifeline, despite reported objections from MonsterBang’s “esteemed syndicate lenders” have come to the…
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
Tequila, whisky, beer, coffee – the ten most-read features on Just Drinks in 2022
How Tequila took over the US (and why it’s not going anywhere anytime soon)Tequila has established itself as the US…
The changing flavour of US craft-beer M&A
Searching for a metaphor for craft beer’s changing fortunes in the US, it’s hard to find a better one than…
Monster Beverage Corp. defends price hikes, cites spiralling operational costs
Monster Beverage Corp. has defended rolling price increases, insisting the hikes “should be able to be tolerated by the consumer”…
Bang Energy receives US$34m lifeline, despite reported objections from Monster
Bang Energy brand owner Vital Pharmaceuticals can tap into US$34m of a new $100m credit line to help pay its…
Bang Energy parent company Vital Pharmaceuticals files for bankruptcy
Vital Pharmaceuticals (VPX) – the company behind the Bang Energy drinks brand – has filed for bankruptcy. In a press…