Monster Beverage Corp

Monster Energy to remain “lead brand” despite Bang Energy purchase

Monster Beverage Corp. has labelled Monster Energy its chief brand following the purchase of Bang Energy earlier this year. Having…

Former Bang Energy owner ordered to pay Monster’s fees from legal battle

Vital Pharmaceuticals (VPX), the former owners of the Bang Energy brand, have been ordered to pay the legal fees of…

Monster to trim Bang Energy product range

Monster Beverage Corp. will cut products from the range of the recently acquired energy drink brand Bang. The owner of…

Bang Energy owner Vital Pharmacuticals to lay off more than 450 staff

Bang Energy maker Vital Pharmacuticals (VPX) is to make 463 of its employees redundant, as a deal to sell the…

Monster announces deal for Bang Energy assets

Monster Beverage Corp. has struck a deal to buy assets from US energy-drinks rival Bang Energy. The transaction, outlined today…

Product launch picks, May 2023 – what Just Drinks thinks

Anheuser-Busch InBev’s Camden Town Brewery Stout Category – beer, stout ABV – 4% Location – UK Price – Not immediately…

Energy drinks showing “a little bit of slowing”, Monster CEO says

The energy drinks category has showed signs of slowdown as consumers rein in their spending, the CEO of Monster Beverage…

Monster wins ban on “Super Creatine” label on Bang Energy drinks

Monster Beverage Corp has seen a permanent injunction against Vital Pharmaceuticals (VPX) brand Bang Energy from marketing its drinks as…

Monster ‘accuses energy-drinks rival Red Bull of anti-trust violations’

Monster Beverage Corp. has reportedly accused Red Bull of anti-competitive tactics. The accusation follows raids by European Commission inspectors on…

How health and wellness became the hottest trend in energy drinks

To those of a certain era, the term energy drink probably conjures up the image of a hoodie-clad teenager locked…