Carlsberg UK venture relegates Kronenbourg name with 1664 Bière relaunch
Carlsberg's venture in the UK has renamed beer brand Kronenbourg 1664 as 1664 Bière amid a “major investment” in the…
Kronenbourg
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Carlsberg acquires Kronenbourg UK rights from Heineken
Carlsberg’s UK venture has acquired the local rights to the Kronenbourg beer brand, previously held by Heineken. Kronenbourg has been…
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Carlsberg kicks off Kronenbourg 1664 Blanc worldwide push – video
Carlsberg has debuted ‘Good Taste with a Twist’, a TV and Social Media campaign for the Blanc beer from its…
