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  1. innocent Smoothies

innocent Smoothies

An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK?s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand?s phenomenal success and plans for the future.

Innocent but no ingenu

An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie…

UK: Taxes on smoothies queried

Tax experts and school chiefs have attacked the UK Government for targeting the makers of smoothies for value added tax…

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