Herradura
Tequila premiumisation helping Brown-Forman ward off inflationary pressures – Tequila & Mezcal volumes data
Growth at the higher-value end of the Tequila category is providing a counterweight to rising raw material costs for Brown-Forman,…
Jack Daniel’s Tennessee Whiskey back on track in Brown-Forman Q1 – results data
Brown-Forman Q1 sales soar 18% to US$906m Jack Daniel’s Tennessee Whiskey delivers 21% sales increase Brown-Forman hails reopened on-premise for…
Brown-Forman gives debut global marketing push to Tequila Herradura – video – Tequila in the US data
Brown-Forman has released the first global campaign for Tequila Herradura. ‘Extraordinary Awaits’ includes a 30-second TV commercial that will…
