Kirin Brewery Co adds net alcohol content to labels as responsible drinking ante rises in Japan
Kirin Brewery Co is preparing to update its product labelling to include a 'net alcohol content' statistic alongside abv in…
Corporate social responsibility (CSR)
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Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – October 2021
In the US, Brown-Forman has updated its environmental commitments that will serve as a roadmap for the group to reduce…
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Why going beyond greenwashing will benefit – not hinder – your company’s bottom line – focus
In a survey published in July, GlobalData gauged the business community’s current sentiment towards emerging technologies across industries. The responses…
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Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – September 2021
Earlier this month, the 12 member companies of The IARD partnered with 13 advertising, public relations and influencer agencies globally…
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PepsiCo promises healthier beverages in ‘Pep+’ sustainability drive
PepsiCo is to dive deeper into better-for-you plant-based beverages and intends to expand its SodaStream platform, both as part of…
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Alcohol brand owner majors commit to influencer marketing standards
A raft of leading alcohol companies have joined forces to lay down new global standards for Social Media influencers. Brand…
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PepsiCo makes “net water positive” promise
PepsiCo has pledged to replenish more water than it uses by 2030. The Pepsi brand owner, which in the past…
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Premium beer exports in pole position as China puts healthy alcohol consumption in spotlight – analyst
A fresh crackdown on so-called 'vice' industries in China including alcohol consumption could aid international brewers by disrupting the premiumisation…
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Pernod Ricard combats binge drinking with new global ad – video
Pernod Ricard’s latest anti-binge-drinking activation urges Gen Z consumers to drink more water. The ‘Responsible Party’ initiative, announced today,…
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William Grant & Sons fuels Glenfiddich trucks on production waste
William Grant & Sons is to power the delivery fleet for its Glenfiddich single malt Scotch brand using biogas made…
