Corporate social responsibility (CSR)

Kirin Brewery Co adds net alcohol content to labels as responsible drinking ante rises in Japan

Kirin Brewery Co is preparing to update its product labelling to include a 'net alcohol content' statistic alongside abv in…

Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – October 2021

In the US, Brown-Forman has updated its environmental commitments that will serve as a roadmap for the group to reduce…

Why going beyond greenwashing will benefit – not hinder – your company’s bottom line – focus

In a survey published in July, GlobalData gauged the business community’s current sentiment towards emerging technologies across industries. The responses…

Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – September 2021

Earlier this month, the 12 member companies of The IARD partnered with 13 advertising, public relations and influencer agencies globally…

PepsiCo promises healthier beverages in ‘Pep+’ sustainability drive

PepsiCo is to dive deeper into better-for-you plant-based beverages and intends to expand its SodaStream platform, both as part of…

Alcohol brand owner majors commit to influencer marketing standards

A raft of leading alcohol companies have joined forces to lay down new global standards for Social Media influencers. Brand…

PepsiCo makes “net water positive” promise

PepsiCo has pledged to replenish more water than it uses by 2030. The Pepsi brand owner, which in the past…

Premium beer exports in pole position as China puts healthy alcohol consumption in spotlight – analyst

A fresh crackdown on so-called 'vice' industries in China including alcohol consumption could aid international brewers by disrupting the premiumisation…

Pernod Ricard combats binge drinking with new global ad – video

Pernod Ricard’s latest anti-binge-drinking activation urges Gen Z consumers to drink more water.  The ‘Responsible Party’ initiative, announced today,…

William Grant & Sons fuels Glenfiddich trucks on production waste

William Grant & Sons is to power the delivery fleet for its Glenfiddich single malt Scotch brand using biogas made…