Corporate social responsibility (CSR)
Alcohol brand owner majors commit to influencer marketing standards
A raft of leading alcohol companies have joined forces to lay down new global standards for Social Media influencers. Brand…
PepsiCo makes “net water positive” promise
PepsiCo has pledged to replenish more water than it uses by 2030. The Pepsi brand owner, which in the past…
Premium beer exports in pole position as China puts healthy alcohol consumption in spotlight – analyst
A fresh crackdown on so-called 'vice' industries in China including alcohol consumption could aid international brewers by disrupting the premiumisation…
Pernod Ricard combats binge drinking with new global ad – video
Pernod Ricard’s latest anti-binge-drinking activation urges Gen Z consumers to drink more water. The ‘Responsible Party’ initiative, announced today,…
William Grant & Sons fuels Glenfiddich trucks on production waste
William Grant & Sons is to power the delivery fleet for its Glenfiddich single malt Scotch brand using biogas made…