Chivas Brothers
Why Pernod Ricard’s Tormore divestment illustrates a shift in its Scotch whisky strategy
Certain whisky distilleries stand out from the crowd, and for various reasons. Anyone tracing the course of the River Spey…
Pernod Ricard offloads Tormore Distillery to The Whisky Exchange founders’ Elixir Distillers
Pernod Ricard has sold its Tormore Scotch whisky distillery to a spirits company owned by the two co-founders of its…
Pernod Ricard lines up US$110m spend on Speyside distilleries
The Scotch whisky division of Pernod Ricard has announced plans to invest GBP88m (US$110m) in its Aberlour and Miltonduff distilleries.…
Pernod Ricard brings Ballantine’s into gaming with Borderlands tie-up
Pernod Ricard’s Chivas Brothers division has announced details of a partnership between its Ballantine’s Scotch whisky brand and Gearbox video-game…
“Moving goods in the US is a bit of a headache” – Just Drinks speaks to Chivas Brothers CEO Jean-Etienne Gourgues
Following on from Pernod Ricard's half-year results yesterday, Just Drinks learns more about the performance of the group's Scotch whisky…
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
“Scotch needs to go to the consumer, not expect the consumer to come to Scotch” – Just Drinks speaks to Chivas Brothers’ global marketing director, Nick Blacknell
Earlier this month, Pernod Ricard's Chivas Brothers division released details of a packaging update for its namesake Chivas Regal blended…
Pernod Ricard readies first in sustainable packaging upgrades for Chivas Regal
Pernod Ricard is preparing to roll out a redesigned look for the 12-year-old expression of its Chivas Regal blended Scotch…
Why whisky/whiskey can no longer ignore the allure of flavours – comment
By and large, Scotch, Irish and world whisky/whiskey brands have seen the flavoured spirits trend unfold from their respective watchtowers,…
Pernod Ricard unveils 20%-abv Beefeater Light, Ballantine’s Light
Pernod Ricard is lining up the launches of 20%-abv "Light" expressions under its Beefeater gin and Ballantine's blended Scotch whisky brands.…
Ballantine’s goes global with latest marketing campaign – video
Pernod Ricard has announced details of a worldwide activation for its Ballantine's blended Scotch whisky brand. The campaign, entitled 'Stay…