Why Pernod Ricard’s Tormore divestment illustrates a shift in its Scotch whisky strategy
Pernod Ricard's decision to consolidate Scotch distillation capacity will aid its production efficiencies in the long-run, argues Richard Woodard.
ByChivas Brothers
Get the latest Chivas Brothers drinks industry news, analysis, comment pieces and market research reports with the just-drinks company profile pages
Pernod Ricard offloads Tormore Distillery to The Whisky Exchange founders’ Elixir Distillers
The Tormore brand has been in Pernod Ricard’s hands since 2005.
By
Pernod Ricard lines up US$110m spend on Speyside distilleries
The expansion will increase Chivas Brothers' total production capacity by 14m litres per year
By
Pernod Ricard brings Ballantine’s into gaming with Borderlands tie-up
The Ballantine's bottle will launch both virtually and in reality
By
“Moving goods in the US is a bit of a headache” – Just Drinks speaks to Chivas Brothers CEO Jean-Etienne Gourgues
How is the supply chain squeeze affecting Scotch whisky? Here's the man who knows
By
“Scotch needs to go to the consumer, not expect the consumer to come to Scotch” – Just Drinks speaks to Chivas Brothers’ global marketing director, Nick Blacknell
How do spirits brands balance their premium placing with consumers' concerns about excess waste? Chivas Brothers' Nick Blacknell explains.
By
Pernod Ricard readies first in sustainable packaging upgrades for Chivas Regal
The revamp is part of Chivas Brothers’ 2025 target of 100% recyclable, reusable, compostable or bio-based packaging.
By
Why whisky/whiskey can no longer ignore the allure of flavours – comment
By and large, Scotch, Irish and world whisky/whiskey brands have seen the flavoured spirits trend unfold from their respective watchtowers,…